Description
BSM 552 Sport Marketing and Media
Examines the role of public relations, mass media and social media in sports. Students will focus on understanding the operation of sports media at all levels, i.e., amateur, collegiate, and professional, the role of sports in American society and how agents and sports marketers perform their jobs. The goal is to provide students with a conceptual, strategic, and technical understanding of operation and business in sports. Students will learn to analyze and apply concepts and practices through class lectures, writing assignments, guest speakers, and a final project.