Sport Revenue Strategies and AnalysSport Revenue Stategies and Analysi (BSM 559)
Term: 2024-2025 - Spring Semester
Description
BSM 559 Sport Revenue Strategies and Analysis
Examines impact of the sport business, particularly in managing and optimizing revenue streams. Students will learn to analyze and optimize the ecosystem of sport business by including line items sponsorship, ticketing, hospitality, concessions, licensing, merchandising, marketing, etc. as well as making business analytics decisions to leverage business analytics software to run scenario analysis.